Author: admin
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Price-Quality Heuristic
Price-Quality Heuristic in Investing Higher Fees Deliver Worse Outcomes in Investment Management The Price-Quality Heuristic is a psychological effect whereby consumers judge the quality of a product based on its price. This association is wrong – and harmful – in investment management. Data from across asset classes reveals a significant inverse relationship between the size…
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Why Sophisticated Investors Win
Why Sophisticated Investors Win The more you know, the more you avoid fees Don’t be fooled by fancy and complicated presentations – these gimmicks trick investors into handing over their money and end up signaling sub-par performance to come. But you can beat the game by knowing more and paying low fees for your investment…
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Fees Kill
Fees Kill Why endowments need to focus on the fees they are paying Fees kill … an endowment’s returns. Gaard Capital specializes in managing endowments and believes firmly in maintaining low fees to enhance the growth and sustainability of our clients’ funds. An SEC Investor Bulletin detailing the damaging, often unnoticed, impact of fees and…